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Hello there👋

I'm a UI/UX (+ creative) designer passionate about creating engaging, delightful experiences.

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Improving the appointment booking experience for Health Buddy

User researcher

User Interface Designer

Information Architect 

My Role

A redesign of Health Buddy, a government healthcare service app, to improve its functions and ease of usability.

5 Weeks (August 2022)

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How might we provide a seamless onboarding experience for new eSIM users?

Product Designer

User Researcher

Usability Tester

My Role

Transformeing Jetpac's onboarding process, resulting in a 20% surge in user satisfaction and an 87.5% reduction in related customer tickets

3 Months (Novemeber 2023 - January 2024)

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Restructuring the website information hierarchy for a seamless consumer experience

A complete overhaul of Game Academia's website, an e-commerce store focusing on online trading card game goods.

Solo project

My Role

4 Weeks (July 2022)

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How might we make parents trust the service LevelUp provides for their children?

LevelUp is an online gamified personality assessment tool for children. With a project team, I helped redesign their "freemium" model and pricing plans and improved the overall UX of their existing website.

Project Manager

User researcher

UI Designer

My Role

6 Weeks (Oct - Dec 2022)

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